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The Psychology of Pricing: Wendy’s Surge Pricing Statement and Its Implications
While I monitor internet trends and social media memes, they rarely break through to be business-relevant. One might have. Fast-food fans were upset when Wendy's announced they would test surge...
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Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated a technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.
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