Well, this sets the tone. Want to know how important Microsoft thinks AI is? Windows 11 devices will soon come with a new “Copilot” key, located to the right of the Alt key, allowing users to quickly access Microsoft’s “Copilot for Windows” AI technology. This marks the first significant change to the Windows PC keyboard in nearly three decades. The Copilot key will launch Windows Search when Copilot for Windows is unavailable, and its functionality with alternative AI technologies has not been confirmed. The key will be unveiled on new Windows 11 PCs from ecosystem partners, including upcoming Surface devices.
A study by professors at Harvard found that ChatGPT helped business consultants with creative tasks but led to more mistakes in analytical work. Consultants expressed unease about relying too much on the tool and felt it threatened their sense of being high-skilled workers. The study also highlighted the varied feelings of workers towards the tool, with some comparing it to stolen fire and others likening it to junk food.
And speaking of ChatGPT, OpenAI is launching the GPT Store, a marketplace for customizable versions of ChatGPT, next week. The store aims to provide AI agents that are smarter, more personal, and more customizable. Developers have already built thousands of GPTs with various uses, and the store will open it up to free users. However, there are concerns about monetization and security vulnerabilities. The GPT Store’s success will depend on fostering a competitive environment and addressing the usefulness of GPTs compared to ChatGPT.
While I’m on products, Jeff Bezos is investing in Perplexity, an AI-powered search startup aiming to challenge Google’s dominance in internet search. Perplexity uses AI to provide direct answers to search queries instead of website links and has attracted attention from tech workers and Google executives. While facing challenges in competing with Google’s vast resources, Perplexity has seen significant growth in users and revenue.
That worry from the Harvard study is backed by survey data, too. While AI in the workplace is not widespread, employees are concerned about its impact on their careers. Only 30% of participants reported using AI in the office, but over 40% worried about its implications.
Why do we care?
A dedicated key on the keyboard is a significant shift, especially considering the changes required in the OEM supply chain. If nothing else, consider the support calls of “What is this key for?” It makes AI front and center.
My interest in AI is exposed by the Harvard study. Professionals should be trained to use AI tools like ChatGPT effectively, recognizing their strengths and weaknesses. This can allow IT consultants and trainers to offer specialized services. Companies must engage in open dialogues with their employees about AI implementation and invest in upskilling programs. This approach can alleviate fears and make AI a collaborative tool rather than a perceived threat, and all are opportunities for technology consultants.
