A bit of state of the market data from iTnews in Australia.
Unsurprisingly, the number one reason to select a provider is their level of support – and it was an obvious lead. The main service being sought? Security, again, with a distance over second place, infrastructure, 33% vs. 28%.
The main benefit of working with an MSP? Access to skills and expertise – 40%. Distant second at 20% is the ability to scale up. And the number one reason to switch providers? Responsiveness.
Why do we care?
Nothing explicitly new here… but asking customers specifically what they want is never a bad thing.
Worth saying in a straightforward way. Your customers are there because you pick up the phone, can solve their problems with skills that they don’t have, particularly with security, and will leave you if you don’t respond to them.
You don’t have to read too much into this to get a clear takeaway.
