EasyDMARC’s research reveals that over half of IT decision-makers lack the expertise and resources to implement email authentication tools like SPF, DKIM, and DMARC. Google and Yahoo’s upcoming changes to email services present an opportunity for Managed Service Providers (MSPs) to offer outsourced DMARC implementation. The research findings highlight the challenges faced by IT decision-makers and the need for MSPs to become vital security partners in navigating compliance and introducing additional services.
Speaking of expertise, a study from the University of Pennsylvania found that 96% of U.S. hospitals share sensitive visitor data with Google, Meta, and data brokers. Many hospitals do not have clear privacy policies, and even when they do, they often fail to inform visitors about transferring their data to third parties. This lack of transparency and regulation allows for the potential misuse and sale of personal data. The article highlights the need for stricter requirements and consequences for companies mishandling consumer data.
Why do we care?
Email authentication implementation is a key project to note with the changes to email delivery, although I remain skeptical this is a massive ongoing monitoring challenge.
The lack of transparency on data is infuriating. So tell me why hospitals are giving Meta sensitive visitor information? I single them out as most obvious to ask why. Moreover, there should be stringent requirements in place for the disclosure and consent processes regarding data sharing, particularly with third parties, and ultimately, why data privacy laws have to exist if we as a society believe in protecting that privacy. Businesses on their own won’t do it.
