More IDC numbers on market share. For the first time, Chromebooks outsold Macs in 2020. This being the first full year this has happened. Windows, while still the majority, is where that market share went to.
Year over year breakdowns:
- Windows: Down 4.9 points, from 85.4% in 2019 to 80.5% in 2020
- Chrome OS: Up 4.4 points, from 6.4% in 2019 to 10.8% in 2020
- macOS: Up 0.8 points, from 6.7% in 2019 to 7.5% in 2020
Three quarters of ChromeOS over macOS is a trend.
While I’m on market data, Berg Insight has data on smart homes in Europe and North America. Europe is behind North America, with about 53% of homes versus 42% respectively.
Why do we care?
The smart home data is useful just to show the continued growth – It’s an ancillary to overall device growth.
Let’s focus on Chromebooks. That’s big growth, and all stolen from Windows. With the pandemic as accelerant, it was slow before and now isn’t. macOS is growing too – and as reported, in an earlier episode, even more so in enterprise. Windows is dead, long live Windows.
We care because of the gap – we’re coming up on 20% of the market just not handled well by traditional IT and IT services companies, and that number is now growing quite fast. I’d be thinking a lot now about addressing it.
Source: IoT Business news