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What MSPs can learn about marketing and branding from Kaseya’s choice

The Business of Tech
The Business of Tech
What MSPs can learn about marketing and branding from Kaseya's choice
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Kaseya has purchased naming rights for the Miami-Dade Arena, home to the Miami Heat, in a $117 million deal over 17 years.

Why did they do this? Let’s take their public statements, analyze what this means, and answer, “Why do we care?”

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