Use Cases for AI in Healthcare, Marketing, Sports, and Politics Discussed

Now, let’s talk about some use cases and specific industry technologies.

bioXcelerate, a health data science division of Optima Partners Limited, has developed an AI tool called PleioGraph. This tool can analyze complex medical data 100 times faster than existing methods, helping identify genes, proteins, and cells contributing to disease. PleioGraph has shown significant cost savings and reduced time to insight, making drug discovery faster and more efficient.

Insilico Medicine claims to have created the first “true AI drug” that is being tested for its ability to cure a fatal lung condition in humans. The drug’s development was aided by AI software that determined the target inside a cell to interact with and the drug’s chemical structure. Several biotech companies have used AI in drug development, but no AI drugs have been approved yet. Insilico’s drug candidate has progressed to Phase II trials, but its true impact remains to be seen.

Pfizer introduced Charlie, a generative AI platform focused on pharma marketing. Charlie aims to streamline content creation and enhance marketing strategies through centralized intelligence and collaboration tools. The platform offers automation, natural language processing, and predictive analytics to provide personalized insights.

Unrivaled Group has launched a female-led, AI-driven intelligent branding organization focused on women’s sports and business. Through a merger with Realbusiness™ and Fuse Solutions, they will create brand-specific, AI data-driven ecosystems to improve performance and consumer perceptions. The new software will also help industries with large supply chains increase participation from women-owned and diverse-owned businesses.

Google DeepMind has developed an AI assistant called TacticAI to suggest tactics for soccer set-pieces. By analyzing a dataset of corner kicks taken by Liverpool FC players, TacticAI uses predictive and generative AI models to provide recommendations on player positioning and potential outcomes. Experts who assessed TacticAI’s suggestions favored its strategies over existing tactics 90% of the time, indicating its potential usefulness for human coaches in real-life games. The method could also be applied to other sports and team-based games.

Productiv has launched Sidekick, an AI-powered chatbot designed to revolutionize SaaS management. Sidekick allows users to access critical insights and recommendations through natural language queries, streamlining workflows and saving time. Integrated with Productiv’s Spend Management Platform, Sidekick can pull data on software application growth, analyze usage, and assist with license renewals and negotiations.

According to the Wall Street Journal, Jason Palmer, an underdog presidential candidate in American Samoa, utilized AI in his election campaign, using generative AI to communicate with voters via text and email and an avatar that answered questions in his voice and likeness. Despite conducting his entire campaign virtually, Palmer credits his use of AI as a meaningful factor in his 11-vote victory. The AI allowed for personalized engagement with voters and efficient outreach, benefiting his lean campaign with limited staff.

As always, I love use cases that provide practical applications for you to consider for your customers. I don’t expect you’d use all of these, but knowing about just one might make the key difference.