Michael Lenox is an award-winning professor, consultant, author, speaker, and podcaster. For over twenty-five years, he has been helping MBA students and executives navigate the competitive dynamics of markets in the face of innovation and disruption. He is the author of five books, including his latest, Strategy in the Digital Age: Mastering Digital Transformation (Stanford Business Books, June 27, 2023).
Lenox is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford. He holds a Ph.D. from MIT in Technology Management and Policy and a BS and MS in Systems Engineering from UVA. His Digital Transformation course on Coursera currently has over 150,000 students enrolled. He has had well over a half-million students across all of his online courses, making him one of the most popular teachers on Coursera.
01:19 Intro, who is Michael
02:37 How does digital transformation scale down?
04:35 IT vs Business
05:53 How do you know you have buy in?
07:10 Emerging technologies relevance
08:40 How do you help customers be ready to experiment?
10:02 Ethics & Policy
11:49 How do you implement that?
12:56 Biggest surprise in real application
14:51 Measurements in product v services
17:18 How can listeners learn more?
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