Hartland Ross is a digital marketing strategist, founder and president of eBridge Marketing Solutions – a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies.
Hartland has been working in the sales and marketing of IT services and SaaS firms since 1999. He is well recognized and regarded in the IT services industry and to date has worked with hundreds of firms providing opportunities for business growth through M&A, marketing strategy and by providing industry advice, recommendations and introductions.
00:00 Welcome, Sponsor, and intro
02:30 What role do you have in M&A?
04:11 What is your investment thesis?
06:04 Is there a lower bound to your deals?
08:04 How do you value organizations?
09:20 Let’s walk through an example.
12:38 What are you seeing as typical payout terms?
15:44 Is leadership being retained?
18:00 What’s your take on the volume of deals?
19:50 What are you telling sellers about the differences in valuation?
23:01 How does someone prepare to sell?
26:15 How can someone get in touch?
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