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Research into partnerships with Karla Reffold

An experienced business owner and leader, Karla is passionate about values-led leadership and people development.

Karla founded the international recruitment business, BeecherMadden in 2010 before overseeing the acquisition by Nicoll Curtin. In 2020 she joined Orpheus Cyber as COO. Orpheus is a threat intelligence company with a SAAS platform that helps organizations manage their own risk, and that of their third parties, with an easy-to-understand cyber risk score.

Karla is an industry awards judge, and the host of industry interviews on the Cyber Talks media platform, the Capital Tea podcast, and the Zero Hour Podcast. She is also an experienced speaker, on the topic of cybersecurity and women in technology.

Karla was included in SC Magazine’s Top 50 Women in Security in 2019. She was a finalist at the Women of the Future awards in 2016, for Entrepreneur of the Year, and a finalist in The Future Ladies Awards for Mentor of the Year in 2019.

⏰ Chapters:
00:00 Who is Karla Reffold?
01:12 Why did you research the value of partnerships?
02:12 What was the research process?
03:13 What did you find about partnerships and revenue?
05:17 What about valuations?
06:09 What about for providers?
07:03 Is partnerships a marketing and sales strategy?
08:29 What is your approach now to partnerships?
10:32 What about using partnerships for reach?
12:21 Is this technology now versus before?
13:31 What is the balance to be had?
14:42 Is this organic partnership acquisition vs intentional?
15:43 What’s next for you?
16:04 How can listeners reach you?

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