Per is a thought-leader in everything pricing strategy and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer – A Holistic Approach to Pricing Power” is available at booksellers nationwide and online.
00:00 Tell us about your business
02:24 How do you describe your business?
03:35 How do your people spend their time?
04:58 What are the numbers that describe the size of the business?
05:59 You make a claim about finding 60K in a customers’s business. Tell us more.
08:32 Are you focused in the work layer?
09:26 Is this space primed for disruption?
11:44 What keeps you up at night?
14:13 What’s your marketing strategy?
15:36 What tactics are you using?
16:55 How do you differentiate?
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