If you’re a vendor considering the SMB, How do you go to market with MSPs. This video is an overview of the traditional approach, what the messaging should be, where it can be delivered, and the thinking on new approaches to the market.
00:00 An overview of the traditional approach
02:21 Building the education message
03:37 Where does one deliver their message?
05:10 The ecosystem approach
06:27 The digital community approach
08:56 Additional insights
The ecosystem approach:
https://go.forrester.com/blogs/channel-marketers-need-to-become-community-marketers-heres-how/
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