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Facebook warns of changes to advertising in the fall

Facebook published a blog post that warns developers about upcoming changes in iOS that will limit their ability to track users.      iOS 14 requires app developers to notify users if their app collects a unique device code, known as ID for Advertisers.    Facebook indicated their apps on iOS14 will no longer collect that information.

Why do we care?

There’s no self-interest here at all for Facebook…  I say as the sarcasm alarm blares.   Of course they are worried, as they are driven by advertising revenue.  

Two reasons we care.  Advertising driven businesses are seeing struggles versus those that are subscription focused.    A lens and measurement to know as you look at your own customers now.

Second, many small businesses do leverage Facebook advertising – including technology services companies and THEIR customers.  Big changes coming in the fall.     I tend to believe this is healthy. 

Source: Ars Technica