Press "Enter" to skip to content

Thu Dec 31 2020: 2021 Prediction: What major shift in marketing will happen?

The Business of Tech
The Business of Tech
Thu Dec 31 2020: 2021 Prediction: What major shift in marketing will happen?
Loading
/

The tradeshow event circuit is dead as it was. Don’t listen to the channel chiefs that are running around telling you it’ll be back. They want it to be back, because it’s what they have been doing for 20 years, and they are terrified of doing anything else and competing for marketing dollars. You’re selling those events? You want it too. Old school marketers who are not learning the new craft are going to keep selling you the same line they have leaned on forever, not accounting for the 8 years of ecommerce transition in just 2 months of 2020.

And I hear a chorus of “Oh, people want it to come back. People are desperate for those interactions.”

Listen to the full prediction on the podcast.

All our Sponsors: https://businessof.tech/sponsors/

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/

Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech

Want our stuff? Cool Merch? Wear “Why Do We Care?” – Visit https://mspradio.myspreadshop.com

Follow us on:

LinkedIn: https://www.linkedin.com/company/28908079/

YouTube: https://youtube.com/mspradio/

Facebook: https://www.facebook.com/mspradionews/

Instagram: https://www.instagram.com/mspradio/

TikTok: https://www.tiktok.com/@businessoftech

Bluesky: https://bsky.app/profile/businessof.tech