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Selling Security is a Mirage… how to change the words and succeed

By Dave Sobel on July 19, 2020
The Business of Tech
The Business of Tech
Selling Security is a Mirage... how to change the words and succeed
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We’re picking all the wrong words. Security, attack… which words are we picking, and which are we mising? In this episode, Dave Sobel, host of the Business of Tech Podcast, looks at the words we choose and why they matter.

Dave Sobel
Dave Sobel

Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated an technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

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