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Selling Security is a Mirage… how to change the words and succeed

The Business of Tech
The Business of Tech
Selling Security is a Mirage... how to change the words and succeed
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We’re picking all the wrong words. Security, attack… which words are we picking, and which are we mising? In this episode, Dave Sobel, host of the Business of Tech Podcast, looks at the words we choose and why they matter.

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