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Do customers care about the brands you work with?

By Dave Sobel on August 1, 2020
The Business of Tech
Do customers care about the brands you work with?
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From a Patreon supporter: “Do customers care about brands anymore besides maybe Apple or MS? My position is the MSP should provide a good outcome and should change their product mix as old threats evolve and new threat emerge So do clients care HPE/Cisco or Sentinel1/CarbonBlack. We should stay agile and not locked into products because a brand “helped close the deal”. Find out the answer in this episode.

Dave Sobel
Dave Sobel

Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated an technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

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