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Do customers care about the brands you work with?

By Dave Sobel on August 1, 2020
The Business of Tech
The Business of Tech
Do customers care about the brands you work with?
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From a Patreon supporter: “Do customers care about brands anymore besides maybe Apple or MS? My position is the MSP should provide a good outcome and should change their product mix as old threats evolve and new threat emerge So do clients care HPE/Cisco or Sentinel1/CarbonBlack. We should stay agile and not locked into products because a brand “helped close the deal”. Find out the answer in this episode.

Dave Sobel
Dave Sobel

Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated an technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

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