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Security’s Getting Easier to Buy—But Harder to Sell as Strategy

CyberFOX, a global cybersecurity software provider, has announced a strategic integration with Syncro, a leading platform for mid-sized managed service providers. This partnership aims to enhance security and operational efficiency for managed service providers by integrating CyberFOX’s advanced privileged access management solution into Syncro’s Remote Monitoring and Management platform. Key benefits of this integration include enhanced automation, maximized efficiency, and a stronger cybersecurity posture. CyberFOX’s Chief Revenue Officer, Adam Slutskin, highlighted that this collaboration simplifies security tools for managed service providers, allowing them to increase security without sacrificing efficiency or budget. The integration is available now through the Syncro App Center, providing immediate access to improved security features.

Cohesity has announced an expanded partnership with Google Cloud aimed at enhancing cyber resilience and data insights for organizations facing sophisticated cyber threats. The collaboration introduces new solutions designed to help businesses detect, respond to, and recover from cyber attacks more effectively, significantly reducing downtime, which costs enterprises an average of 540 thousand dollars per hour, according to a survey by Splunk. These innovations include Google Threat Intelligence integration, advancing incident response capabilities, and establishing secure recovery environments in the Google Cloud. Additionally, Cohesity is introducing AI-powered search and reasoning capabilities to help organizations unlock deeper insights from their data. The new integrations are expected to be available by the summer of 2025, with some capabilities already accessible.

Why do we care?

Both of these moves reinforce that cybersecurity isn’t an add-on—it’s infrastructure.   Consider this, however.  The more cybersecurity is “essential”, or required, or table stakes, the more it moves to commodity, and the less a differentiator it becomes.     A chorus of vendors are pushing to sell more cybersecurity…. A space which is increasingly a commodity.  I’m not saying you don’t do it.  I’m noting that how increasingly difficult it will be, and question the logic of it as a lead offering.