Google has unveiled a new tool called Google Workspace Flows, designed to automate complex, multi-step processes using artificial intelligence. Announced during the Cloud Next 2025 event, this feature allows users to create custom versions of its Gemini AI, referred to as Gems. With Workspace Flows, users can describe their needs in simple language, and the system will generate logical workflows without the need for coding. The alpha program for this tool is now available. Additionally, Google is enhancing its productivity tools, with new audio features in Google Docs and an “on-demand analyst” for Google Sheets.
Anthropic has launched a new premium tier called the “Max Plan,” aimed at power users who require higher usage limits for their AI service, Claude. The plan includes two options: a $100 per month tier offering five times the usage of the existing Pro plan, and a $200 per month tier providing twenty times the usage. This move comes in response to feedback from professionals who have integrated Claude into their workflows and frequently hit usage limits. Anthropic’s product executive, Scott White, emphasized that the Max Plan is designed to offer professionals more flexibility without the need for an enterprise plan. Subscribers to the Max Plan will also receive priority access to new features. The launch follows the release of Claude 3.7 Sonnet, Anthropic’s most intelligent model to date, which aims to drive deeper adoption and meet increasing usage demands.
Dell has announced significant updates to its storage and server lines to better support artificial intelligence workloads. This includes new releases of its PowerEdge servers and enhancements to its storage systems, such as PowerStore, ObjectScale, PowerScale, and PowerProtect. The PowerEdge servers will be equipped with Intel’s latest processors and are designed for both traditional and emerging workloads. The PowerStore software now features AI-based analytics for improved efficiency, while ObjectScale has introduced a new all-flash system that doubles throughput compared to its predecessor. Additionally, the PowerProtect system is set to deliver up to 91 percent faster restore times. Availability for many of these products begins as early as April 2025.
Why do we care?
AI integration is moving from novel to normalized. Google is embedding AI workflows into productivity tools, Anthropic is monetizing usage patterns like cloud compute, and Dell is laying the groundwork for AI-driven infrastructure. For MSPs, this means rethinking services not around if AI is used—but how clients want it operationalized.
Beware overpromising — we’ve seen natural language-to-automation fail before, and robotic process automation continues to be a struggle. That said, the trend is notable.