News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | AI Labels

And let’s end with some Big Ideas.

I’ve been thinking about AI labels a lot, and seems so have experts, including Marina Cozac from Villanova University, who express that while labeling AI content may seem like a straightforward solution, it raises numerous questions about effectiveness and trust. Iavor Bojinov from Harvard Business School argues that while generic AI-generated text may not require a label, hyper-realistic images should clearly indicate their AI origins. The goal of these labels is to foster critical evaluation of content, as misinformation becomes increasingly prevalent with the rise of deepfakes. Philip Moyer, CEO of Vimeo, emphasizes that mandatory labels should be applied to content that misrepresents reality, aiding consumers in distinguishing authentic information from artificially generated media. The article in Information Week suggests that the design and implementation of these labels require further research to enhance their effectiveness in combating misinformation.

From Silicon Republic, A recent study from Aalto University reveals that successfully integrating artificial intelligence into organizations hinges more on understanding emotions than on technology itself. Dr. Natalia Vuori, a co-author of the study, emphasizes that while around 266 million organizations worldwide are experimenting with AI, many face challenges due to employee distrust and emotional responses. The research examined a consulting firm where employees were uncomfortable with the depth of data collected by an AI tool, leading to data manipulation and lack of faith in the system. Vuori highlights that transparency, feedback, and training are crucial for AI adoption. She concludes that without a human-centered approach, even the most advanced AI tools will not reach their potential.

Also from Information Week, something that should be music to service providers ears.   High-tech companies are facing a crucial transformation as global IT spending rises and shifts toward services and software, away from hardware investments. According to recent research by Accenture, 97 percent of executives believe that generative artificial intelligence can accelerate the shift to service-oriented models, with 85 percent expecting these models to enhance revenue streams. However, 75 percent express concern that legacy hardware companies could disappear unless they adopt software-like approaches. The research indicates a split in confidence, with only half of executives believing they can meet annual recurring revenue goals. To thrive, companies must pivot to customer-centric strategies, modernize IT infrastructure, and recalibrate their sales forces. Embracing an as-a-service model is essential for meeting modern customer expectations and ensuring sustainable growth in a rapidly evolving digital landscape.

Why do we care?

I like to pose questions, so working backwards.

Will legacy hardware vendors succeed in transitioning to software or as-a-service models, or will we see further market consolidation?

How will MSPs and IT consultants capitalize on this transformation to offer tailored service packages that address this shift?

Will AI vendors focus more on change management, training, and user experience to improve adoption?

How might service providers and consultants leverage this insight to become key facilitators of successful AI integrations?

Will regulatory bodies mandate AI labeling globally, and how will those standards differ by region?

How might AI companies enforce or subvert these requirements?

I’ll take a moment to provide my policy for AI labeling.

Any content coming out on the show has been reviewed by a human, and thus, it is the human’s responsibility.    I do use AI to assist in the production of content.  For example, it is a writing assistant, grammar checker, and idea-generation tool.     

The English-language voice and video are me, and if I use AI voice or video, it will be labeled, and the specific reason for the use will be noted.  For example, if I’m sick.     Any foreign language AI translation, such as the Spanish-language show, is based on that English source and labeled in the show descriptions and with appropriate tagging, such as YouTube’s AI content label.  

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories