News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Inflation

The latest economic data reveals that inflation concerns have resurfaced as 2024 draws to a close, with the Personal Consumption Expenditures Price Index rising by two-tenths of a percent in October for the second consecutive month. The core measure, excluding food and energy, increased by three-tenths of a percent. The overall PCE rose by two-point-three percent yearly, while core PCE saw a two-point-eight percent increase. Despite these inflationary pressures, the economy shows signs of resilience, with Gross Domestic Product increasing at an annualized rate of two-point-eight percent in the third quarter, unchanged from previous estimates. Personal consumption expenditures also rose by four-tenths of a percent, fueled by a seven-tenths of a percent jump in disposable income.

Axios also presented an optimistic view, focusing on five economic trends Americans can be thankful for this holiday season. Despite a challenging year marked by inflation and recession fears, favorable conditions remain. Notably, inflation decreased from four percent last year to three point three percent this year, while the average Thanksgiving meal is less expensive than last year. Real wages have risen, with average hourly earnings increasing by about nine percent over the past two years, outpacing the six percent price rise. The job market shows resilience, with layoff rates steady at one point two percent, consistent with pre-pandemic levels. Additionally, the pace of technological innovation, particularly in artificial intelligence, is positioning the U.S. economy for future growth, as highlighted by analysts at BlackRock, who suggest that AI investment could rival that of the Industrial Revolution. The entrepreneurial spirit is also thriving, with over one hundred forty-six thousand business applications filed in October, indicating continued innovation and job growth.

According to a report by Gartner, global spending on cloud services is projected to exceed seven hundred twenty-three billion dollars by 2025, marking a twenty-one point five percent increase. This year, spending is expected to reach nearly six hundred billion dollars. The largest segment of this market is cloud-based applications and software services, with spending on Software as a Service approaching three hundred billion dollars next year. Infrastructure and platform services are also rapidly growing, with year-over-year increases expected to be twenty-five percent and twenty-two percent, respectively. Gartner highlights that enterprise adoption of artificial intelligence significantly drives this growth, as organizations seek integrated platforms to streamline operations. By 2027, it is anticipated that ninety percent of organizations will have hybrid cloud deployments, reflecting a trend toward modernizing data operations and utilizing generative AI tools.

That’s supported by a recent survey conducted by Spiceworks and Aberdeen Strategy and Research; it was revealed that a significant 64 percent of companies plan to increase their IT budgets in 2025, with only four percent anticipating a decrease. The survey, including responses from 803 IT professionals, indicates a growing demand for technology investments in security solutions, generative artificial intelligence software, and laptops. Notably, 92 percent of companies intend to implement cost-saving measures, reflecting a dual strategy of increasing spending while seeking efficiencies. The report also highlights a notable gap between IT staff and management perspectives, with 54 percent of IT professionals feeling their company is not investing enough in technology. As businesses prepare for the future, the need for skilled workers remains critical, particularly in cybersecurity and data analysis, with confidence in artificial intelligence skills notably low among potential candidates.

Why do we care?

The convergence of economic resilience and technology trends presents an environment rich with opportunity but with risks. The IT services industry must navigate these dynamics with precision. By focusing on areas of high client value—AI, hybrid cloud, and cost efficiency—while avoiding overhyping speculative trends, businesses can position themselves for sustainable growth in a shifting landscape.

Some observations.  

Rising inflation pressures suggest that IT service providers should anticipate possible client sensitivity to price adjustments, particularly for subscription-based models.

The anticipated move to hybrid cloud by 90% of enterprises by 2027 underscores the need for IT professionals skilled in multi-cloud management and inter-cloud integrations.

While current economic data is positive, the persistent rise in core PCE suggests underlying inflationary concerns. A sudden tightening of monetary policies could impact discretionary spending, including IT budgets.

And, as has been consistent, Companies that rush into AI adoption without clear objectives may face wasted resources and disillusionment. IT providers should counsel clients on phased AI adoption to avoid such pitfalls.

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories