News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Sentiment Analysis

Syncro has introduced a new Ticket Sentiment Analysis feature to help managed service providers improve customer satisfaction. Launched on November 21, 2024, this feature uses advanced natural language processing to assess the tone of customer communications within tickets automatically. Identifying whether sentiments are positive, negative, or neutral allows providers to prioritize urgent issues and respond more effectively. Syncro’s Smart Ticket Management suite also includes automatic ticket classification, guided resolution steps, and intelligent ticket search capabilities. The feature is available to all team plan users.

Huntress has launched a new integration with Microsoft Defender for Business and Microsoft 365 Business Premium and achieved the Microsoft Verified Small and Medium Business Solution status through the Microsoft Intelligent Security Association.

Blackpoint Cyber announced its achievement of Microsoft Verified Small and Medium Business solution status through the Microsoft Intelligent Security Association.

Evergreen has announced the Evergreen Elevate 2025, a two-day educational event for business leaders scheduled for March 3rd and 4th, 2025, at the Archer Hotel in Austin, Texas. This vendor-free event provides valuable insights and networking opportunities to help businesses grow. With a limited registration of one hundred attendees, the event will feature expert-led sessions covering the mergers and acquisitions market, business valuation techniques, and effective leadership strategies.

Why do we care?

Syncro’s Ticket Sentiment Analysis reflects an industry-wide trend toward using AI to improve service quality. MSPs that do not leverage similar tools risk falling behind competitors who can proactively address customer dissatisfaction.  A reminder: Sentiment analysis, while valuable, is only as effective as the accuracy of its algorithms.

What the MSP industry really needs is another event. Sarcasm aside, we care because the investment dollars recognize there are not enough companies to invest in, and so they are spending money to help companies grow so they can be bought. It’s a smart play.  

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories