Microsoft is delaying the launch of its Recall AI feature for Copilot Plus PCs to test it with the Windows Insider program. The feature, which screenshots everything done on the laptops, was initially promised as an opt-in feature with additional security improvements. Microsoft aims to ensure the experience meets high standards for quality and security before making it available. The delay means Recall won’t be accessible to Windows Insiders or those purchasing Copilot Plus PCs initially. Privacy advocates and security experts have raised concerns about the potential cybersecurity risks of Recall.
Why do we care?
Of course, they delayed it. The backlash showed it wasn’t fully baked. There is a distinct concern about how data can be used that wasn’t addressed by the product choices here. Microsoft’s Recall feature aggressively records everything. Apple’s approach, announced this week, is about context awareness of existing data on your device. Comparing Microsoft’s approach with Apple’s more context-aware data handling reveals a critical strategic difference that could influence market preferences. This will be a fascinating area to watch, and fascinating is code for high-value advice for customers.
