And a few channel updates.
Microsoft and VMware have announced a partnership that allows subscribers to the VMware Cloud Foundation suite to use their entitlements on Microsoft’s Azure VMware Solution. This license portability scheme enables users to apply their licensed capacity to resources of their choice, ensuring that the cloud capacity they’ve already committed to can be utilized. This deal puts Microsoft alongside Google Cloud in offering VCF license portability, while AWS currently does not have this capability.
Red Hat is revamping its partner program by launching a new partner program framework. This framework aims to cater more effectively to its partners’ individual needs and preferences. As part of this change, Red Hat is moving away from categorizing partners and instead is focusing on providing a customizable experience. A key element of this new framework is the introduction of a Partner Practice Accelerator Program.
Tech Data, a TD Synnex company, has acquired Orca Tech, an independent value-added distributor in Australia and New Zealand (A/NZ). This acquisition enhances Tech Data’s security portfolio and technical capabilities, adding hyperscaler marketplaces with AWS and Microsoft.
Why do we care?
Licensing changes in the ever-changing world of VMWare matter, and with the uncertainty around them with Broadcom, too, this was worth reporting.
Red Hat’s shift to a customizable partner program reflects a broader industry trend towards personalization and tailored experiences.
And we see ever-increasing service capabilities in distributors. Just a data point there.