Opens in a new tab
News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Surface Event Highlights: AI Powered Copilot Plus PCs

Time to dig into Microsoft Build, which happened this week.  It started with a pre-day covering Surface devices and then into the event, so I’m going to mix it all up with a focus on what matters to those delivering IT services.

Microsoft’s Surface event unveiled several significant announcements, including the launch of Copilot Plus PCs featuring AI-powered Arm-based Snapdragon X Elite and Plus processors, a new Recall feature for logging and retrieving user interactions, expanded Copilot integrations within Windows 11, a faster Surface Pro with an OLED display option, a redesigned Surface Laptop with improved performance and longer battery life, and partnerships with Adobe, Davinci Resolve, Capcut, and more to optimize their apps for Copilot Plus PCs.

That Recall tool?  It’s a new Windows 11 tool that tracks and retrieves everything done on the computer. It includes logging app activities, tracking communications in live meetings, and remembering visited websites. Recall provides a timeline interface and deep integration into Windows, unlike similar third-party apps. It requires Qualcomm’s Snapdragon X Elite chips and has minimum storage requirements. We’ll take a bit more later.

Microsoft has announced a major security push for Windows 11, introducing new features and updates to enhance user protections. These include adopting the Pluton security processor in new Copilot+ PCs, Local Security Authority (LSA) protection on all PCs, Windows Hello Enhanced Sign-in Security (ESS), Smart App Control, and Windows Hello and Win32 app isolation updates.   Microsoft also announced increased app vetting capabilities and hardened code to address cybersecurity challenges.

Microsoft Edge will soon offer real-time video translation on sites like YouTube, LinkedIn, Coursera, and more. The AI-powered feature will be able to translate spoken content through dubbing and subtitles, making videos more accessible to those who are deaf or hard of hearing. Currently, it supports translation from Spanish to English and from English to German, Hindi, Italian, Russian, and Spanish. Microsoft plans to add more languages and supported websites in the future.

And lots of models.    Microsoft Azure AI Studio has been released with the Phi-3 family of AI small language models (SLMs) and OpenAI’s GPT-4o model as an API. Azure AI Studio allows developers to build custom Copilot apps, while GPT-4o enables text, image, and audio processing in a single model. Microsoft also introduced the Phi-3-small, Phi-3-medium, and Phi-3-vision multimodal models optimized for resource-constrained environments.  Phi-3-vision does not generate images but can understand and analyze them. This multimodal model is designed for mobile devices and can perform general visual reasoning tasks. Microsoft has also released other small models, such as Orca-Math, which reportedly outperforms larger models in solving math problems.

Additional features include speech analytics and universal translation in Azure AI Speech.   Plus, Phi-Silica, a small language model (SLM) built explicitly for Copilot+ PCs’ Neural Processing Units (NPUs). It will be embedded in all Copilot+ PCs starting in June.

Microsoft’s Models-as-a-Service (MaaS) plan simplifies the deployment of AI models, allowing developers to focus on the creative process. With MaaS, developers can rent inference APIs and host fine-tuning without needing a virtual machine. Microsoft offers over 1,600 models through MaaS, with more to come, making it easier for developers to leverage AI functionality in their software.

Why do we care?

This is the context setting for what’s coming in the following story.   I’ll get to Recall later.

Here, I want to focus on Model as a Service.  “As-a-service” is so overdone.   Another buzzword that makes more sense is marketplace.    Microsoft is building a marketplace for all of your model needs.   That’s my key takeaway and mirrors my conversation with Amazon’s Ben Schreiner, where AWS is looking to do the same.  

In the role of advisor, you will be the navigator here if model creation and build is the need.  That said, you may be more leveraging CoPilot… which comes next. 

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories