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News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Apple's Vision Pro Faces Early Hurdles: User Discomfort and App Monetization Issues

I promise I won’t overdo it on Spatial Computing and the Vision Pro, but there are some stories relevant to the device and IT services that I wanted to highlight.

From TechCrunch, Apple is incorporating the Vision Pro into the Apple Device management process, allowing IT departments to manage the device in the same way as iPhones, iPads, watches, and Macs. The beta release of visionOS 1.1 includes device management capabilities, providing tools such as single sign-on, identity management, and security. Apple sees the enterprise as a significant market for the Vision Pro and aims to support networking, data protection, and integration with existing systems. Partners like Jamf, a company that helps manage Apple devices, are excited about the device’s potential for transforming how employees work.

The device tear-downs are available, and we get some insight into the device’s durability.  The headset has excellent shatter resistance but scratches easily. Drop tests showed the device to be drop-resistant, but the right speaker broke before the glass front. Multiple drops eventually cracked the screen. A teardown revealed that the glass is sandwiched between a soft plastic laminate that common metal items can scratch. Despite its durability, replacing the front glass is expensive without Apple Care.

Adobe’s Firefly AI, the text-to-image tool, will be available on the Apple Vision Pro as a native app, allowing users to generate and place images in real-world spaces. The Firefly visionOS app offers familiar features and editing tools, while Lightroom provides a simplified interface for photo editing.

OpenAI has released a VisionOS ChatGPT app for the Apple Vision Pro, bringing artificial intelligence and mixed reality together. While the app is mainly text-based and lacks 3D aspects, users can ask questions and receive answers through speech.

TeamViewer has unveiled the TeamViewer Spatial Support app, which allows remote users to interact with lifelike 3D models and collaborate in real time. The app utilizes ARKit and the built-in LiDAR Scanner on Apple Vision Pro to capture detailed 3D models of devices in need of support. This solution aims to enhance after-sales support and field service by providing a synchronized 3D experience for experts and on-site technicians, resulting in faster response times and fewer errors.

And don’t let it be said that I don’t highlight contrasting views.   The Disconnect blog argues that the device is a product with no purpose.    

Why do we care?

The device is seeking a purpose, frankly.    The blog isn’t wrong.  It currently doesn’t have one.   Apple released a dev kit.   We’re interested to see if and what purpose it finds.

Apple has included enterprise management capabilities in their plan – and there are AI and workplace technologies being released that could result in something.  For all the buzz over watching movies, I’m more interested in finding out if use cases like field service take off.    And now we know it’s capable of it. 

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