Amazon Web Services (AWS) has introduced a Small and Medium Business (SMB) competency to highlight partners best positioned to deliver services and support to that customer base. SMB Competency Partners will offer a range of offerings including migration, security, storage, AI, accounting, and customer service. AWS is supporting the competency with marketing campaigns and third-party research.
Why do we care?
This is super tactical, yet I didn’t want to miss it. AWS is courting SMBs and providers. The SMB competency creates opportunities for IT service providers to partner with AWS and gain recognition as specialists in serving the SMB market. This competency can be a differentiator, enhancing credibility and visibility among potential SMB clients. I leave it up to you to judge if it suits your organization.