News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Public Distrust and Corporate Ambiguity: Why MSPs Must Take the Lead in Ethical AI Stewardship

Let’s baseline this week’s AI announcements with some data from the public.   A recent Pew Research survey found that 70% of Americans aware of AI have little to no trust in companies to make responsible decisions about its use, and 80% believe that AI will lead to their personal information being used in unintended ways. Concerns about government use of personal data have also increased, with 71% of respondents expressing worry. There is bipartisan support for stricter regulations on how companies handle personal information, with 72% of Americans favoring more regulation.

According to a study by Kaspersky, over 90% of senior business leaders believe that generative AI tools are regularly used by their employees, with 53% stating that GenAI is driving certain lines of business. However, only 22% of leaders have discussed internal governance policies to monitor GenAI usage and 59% express concerns about elevated cyber risk levels.

A study conducted by UKG reveals a disconnect between employees’ perceptions and the actual use of AI in the workplace. While 78% of C-suite leaders claim their organizations use AI, only 42% of employees believe they utilize AI-powered devices daily. The survey also predicts a surge in AI usage in the workplace, with executives expecting 70% of their workforce to use AI by 2028.

According to recent research from Resume Builder, nearly half of job seekers looking for office work have lied about their artificial intelligence (AI) skills during the hiring process. Based on a survey of 1,000 full-time office workers and job seekers, the research found that 45% of respondents exaggerated their AI skills, with 32% lying on their resumes and 30% lying during interviews.

Why do we care?

AI regulation is going to be warmly received the public.   Consumers are deeply concerned about how AI is managed. This is an opportunity for service providers to act as ethical stewards of AI technology and help their clients navigate responsible usage.

The UKG study’s findings suggest that while executives may be touting AI adoption, the rank-and-file either don’t know about it or don’t see it in their daily workflow. This represents an opportunity for MSPs to facilitate better internal communications and training around AI technologies.  The study emphasizes the need for transparency from companies about their use of AI to build trust among employees and improve productivity.   All very valuable deliverables.  

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories