News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Healthcare and Football Through the Lens of AI: What Microsoft and Amazon Prime are Up To

Microsoft has introduced new healthcare data solutions and AI capabilities aimed at improving patient and clinician experiences. Leading healthcare organizations have already utilized these advancements, reporting time-savings and improved patient care. The solutions in Microsoft Fabric unify and secure data access, while Azure AI services provide insights for informed decision-making. Azure AI Health Bot now includes generative AI capabilities, supporting patient engagement. Microsoft Viva also offers new features, including an AI-powered skills service and a multichannel communications hub, demonstrating their commitment to enhancing the healthcare sector.

Amazon Prime’s “Thursday Night Football” is using artificial intelligence (AI) to enhance the viewing experience. Viewers watching the game in Prime Vision with Next Gen Stats can see potential blitzes before they happen, thanks to a feature called Defensive Alert. The AI-powered model analyzes player movement patterns and highlights those with a high probability of blitzing. The model is trained to identify unique blitzing players and uses tracking data from Next Gen Stats. The goal is to provide viewers with a quarterback-like perspective of the game. The model has successfully predicted blitzes, but it also learns from feedback from a panel of football experts. The use of AI technology is restricted for teams and does not provide an advantage during games.

Why do we care?

I highlight use cases to get the creative mind flowing, and for many football fans, this use of data and insights will be tangible.  It’s a great example, too – providing insights from experts to non-experts.  

The healthcare ones: those are the ones you’ll make money from.  Particularly, as healthcare institutions look to integrate AI for patient engagement and improve clinician workflows, MSPs should prepare to support these sophisticated IT needs.

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