Betacom, Google Cloud, and Ingram Micro have collaborated to create an innovation showcase at MxD, focusing on what is termed Industry 4.0. The exhibition highlights the impact of private 5G, artificial intelligence, and cloud technology on manufacturing and supply chain industries. The showcase features solutions such as smart manufacturing, a digital workforce, a resilient supply chain, and safety and security. The showcase demonstrates real-world use cases and aims to equip manufacturers with digital tools and expertise to increase productivity.
The goal is to accelerate the adoption of advanced analytics and AI capabilities to drive efficiency and innovation in manufacturing.
I’m intrigued by the idea of a physical space for exploring these ideas. There’s a consumer trend in buying around creating experiences, and this is a business implementation of that. I wanted to highlight it for two reasons. First, it’s potentially something you can use with your customers, as that’s clearly why it was built. And second, consider the power of delivering experiences like this TO your customers. That’s how concepts become tangible.. and sellable.
This is storytelling at it’s finest – rather than telling, it’s showing. It’s making technology touchable, understandable, and relatable, which drastically shortens the sales cycle.
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