News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Unlocking the Potential of Passkeys: Why Small Might Lead the Way

I want to highlight a long-form piece in Dark Reading.   Passkeys are gaining support among consumers and small businesses. However, their usability and simplicity do not meet large corporations’ control and attestation requirements. Passkeys will likely evolve into an optional factor in the current public key infrastructure (PKI) or credential-based system. While passkeys could eliminate phishing attacks and improve authentication, businesses are hesitant to adopt them due to device attestation and authentication concerns. For companies, passkeys hold the promise of a standardized PKI but require guarantees for key movement, recovery, device compatibility, and centralized management. If passkey providers and identity-and-access-management companies address these enterprise-use problems, passkeys could become more widely adopted in business settings.

Why do we care?

One of the reasons I like SMB so much is the delightful mix of consumer and professional technologies you find in these businesses.    Technology is both approachable with consumer tech but regimented with enterprise technology.    It’s also why I’m talking passkeys as much as I am — as highlighted here.   SMBs are often more open to adopting newer, more straightforward technologies like passkeys if they meet the business requirements.

Take that hesitation – enterprises were hesitant to adopt due to concerns about device attestation.   Consider your SMB (and maybe even lower mid-market) customers.  Which is more worrisome – device attestation or Janice in accounting being phished?    It’s that analysis that customers pay you for, and with the SMB market being such a security mess…. Well, passkeys, folks. 

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories