Google joins Adobe and Microsoft by pledging to defend users in copyright infringement cases related to generative artificial intelligence (AI). Google Cloud specifically mentioned covering claims of copyright infringement, regardless of whether they stem from the generated output or Google’s use of training data. This move aims to put users’ minds at ease regarding potential legal risks associated with generative AI.
Speaking of Google, their Search Generative Experience (SGE) now allows users to generate images based on text prompts. Like Microsoft’s Bing Chat, Google’s SGE is powered by AI models and lets users create images from their queries. The generated images will have metadata labeling and embedded watermarking to indicate that AI created them. Google is also introducing the ability to generate written drafts using SGE.
Why do we care?
At this moment, one of the critical values of MSPs and IT providers is giving guidance on what’s possible, such as the SGE capabilities, and helping customers mitigate risks, like understanding the copyright risk. We’re in the advice business, and knowing these details is a valuable skill to take advantage of the need. Customers want to know and want to balance the risk.
With these companies addressing copyright risk, you can provide your clients with more secure, worry-free options for using AI in their operations, thus potentially driving up adoption rates. By staying abreast of developments like Google’s legal pledge, you can offer more holistic risk assessment and mitigation plans. This not only builds trust but also allows you to offer a more comprehensive service package.