Here’s your headline data for the day.
According to a recent survey, only 23% of Americans know that the US has not passed an Internet-era privacy law. Fifty-two percent of the public wasn’t sure if we had a privacy law. But 80 percent of Americans know Elon Musk now owns Tesla and Twitter. Seventy-seven percent of the public knows that Facebook changed its name to Meta in 2021, and less than half at 48% percent understand two-factor authentication. This is all from a Pew survey.
Here are some more:
- 42% know a deepfake is a seemingly real image, video, or audio of something that didn’t occur.
- 32% know large language models, such as ChatGPT, produce answers based on word patterns and relationships they previously learned from text pulled from the Internet.
- 21% know websites in the US are prohibited from collecting personal data from minors under 13.
Finally, two tidbits from SMB Group’s data on advice for Financial Management Solutions. Where do customers get their advice? Their accountant and bookkeeper is number one, with 38%. MSPs and IT consultants are third, at 31%.
And why? 47% say it’s because they understand the business needs and constraints, and 45% because of trust and judgment. Technology expertise is fourth, at 36%.
If you ever wonder why there’s a struggle to deliver value with technology, there’s an incredible disconnect between those in the industry and those not in it.
Why do I think there’s an opportunity in data management? Because the vast majority don’t even know what’s private and what’s not, and what’s protected and what’s not. There is a massive misunderstanding of the technologies.
And when coupled with the data from SMB Group, there are significant headwinds for technology companies to be the solutions here. Customers are looking for business expertise… from sources positioned that way. And they aren’t looking for technology expertise as much as business needs from a trusted source. And broadly, tech companies have a long way to go.