Let’s break out some interesting AI tactical moves.
Microsoft plans to sell a new version of Databricks’ software that helps customers make AI apps for their businesses, positioning it as an alternative to OpenAI. The software would be sold through Microsoft’s Azure cloud-server unit, allowing companies to make AI models from scratch or repurpose open-source models.
IBM and Microsoft have collaborated to launch a generative AI-managed service in Azure Marketplace, providing developers and data scientists access to generative AI tools and pre-built enterprise use cases. The partnership advances IBM’s multi-model open-ecosystem approach to the technology, providing customers with multiple AI solutions across various hyper scaler platforms and through Watsonx, the enterprise AI and data studio deployed last month.
McKinsey has launched a generative AI chatbot to bring its knowledge to clients. The McKinsey AI chatbot can answer questions and provide insights on various topics, including strategy, operations, and technology. The chatbot is part of McKinsey’s broader effort to use AI and other technologies to enhance its consulting services.
Upwork and OpenAI have partnered to create “OpenAI Experts on Upwork,” connecting businesses with verified AI professionals skilled in OpenAI technologies. The partnership simplifies sourcing AI experts and underscores the evolving landscape of opportunities within the gig economy. The program includes a stringent pre-vetting mechanism to ensure top-tier professionals with verified skills and experience.
Why do we care?
Microsoft is hedging its bets – it wants to be the cloud for your AI needs. Smart. Thematically, the moves here are about offering customers an option for AI. Any of these could be replicated with your customers and should color your thinking about going to market.

