An AI story I wanted to cover from Wednesday at the show – a new set of “virtual makeup” filters — similar to the appearance-altering effects seen across social media platforms, like TikTok’s Bold Glamour feature — coming to Microsoft Teams, courtesy of the cosmetics giant Maybelline. Quoting from the Verge:
The Maybelline Beauty app will provide Teams users with 12 unique looks at launch, with options to select from various blurring effects and digital makeup color options. Each look will provide a breakdown of the real-world Maybelline products and shades being replicated by the filter so that users can recreate the makeup on their actual faces. Modiface provides the AI tech powering the virtual makeup filters, an augmented reality company focused on the beauty industry. Modiface’s tech is one of the most popular offerings for virtual makeup “try-on” experiences and has been used by various cosmetics companies like Sephora and Estée Lauder.
The new feature is rolling out to global Microsoft Teams Enterprise customers starting today and can be located under the “Video Effects” tab within the Teams meeting settings.
Why do we care?
I will focus on the innovative partnership portion of Why to Care—technology to both solve a problem and with a real-world product upside.
I asked my video producer for her take on this, and she noted that ensuring authenticity is a crucial element to overcome. Just as there is value in practical effects in film, practical makeup can make a difference. The insight was the right tool for the right job – a common theme.