Press "Enter" to skip to content

What MSPs can learn about marketing and branding from Kaseya’s choice

Kaseya has purchased naming rights for the Miami-Dade Arena, home to the Miami Heat, in a $117 million deal over 17 years.

Why did they do this? Let’s take their public statements, analyze what this means, and answer, “Why do we care?”

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech:

Support the show on Patreon:

Want our stuff? Cool Merch? Wear “Why Do We Care?” – Visit

Follow us on: