Robert Kerbeck’s true crime memoir, RUSE: Lying the American Dream from Hollywood to Wall Street is the story of how a wannabe actor became the world’s greatest corporate spy. Frank Abagnale, author of Catch Me If You Can, said, “Kerbeck has mastered the art of social engineering, or what he calls ‘rusing’, and taken it to a whole new level,” while Shondaland (the producer of the Netflix series Inventing Anna) described RUSE as “a story almost too good to be true with no shortage of wild stories.” Kerbeck’s previous book MALIBU BURNING: The Real Story Behind LA’s Most Devastating Wildfire, won a 2021 SoCal Journalism Award, the 2020 IPPY Award, and the 2020 Best of LA Award. His writing has appeared in numerous publications including the Los Angeles Times, the San Francisco Chronicle, Los Angeles Magazine, and Lithub’s Crime Reads.
⏰ Chapters:
00:00 Who is Robert Kerbeck?
03:36 What is a corporate spy?
05:14 Who hires spies?
09:07 What’s an example of how you spy on a company?
11:13 What happens to small companies regarding spying?
12:34 How much is technology versus human?
13:57 How should companies protect themselves?
15:23 What is the most effective way to convey this training?
17:24 Trust but verify… but distrust?
18:29 What always worked that surprised you?
19:14 How can people get your book?
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🎬 This Week in The Business of Tech Oct 28 2022
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