TD Synnex with some data from their Ecosystem Benchmark report, with contributions by Canalys.
Only 12% of business leaders in North America say they will offer augmented and virtual reality (AR/VR) solutions by 2024, according to TD Synnex.
Almost three in four respondents anticipate increased revenue from professional services. The same number expect to sell more professional services in the next three years.
More than three in four (77%) North American partners say expanding technology solution offerings is important or very important. They focus on solutions directly linked to cloud capabilities by applying consumption-based models and ensuring solutions are secured. Within two years, partners say they will offer technology solutions such as device as a service (31%) and IoT (23%). Security came in at 22%, cloud integration at 20%, and cloud deployment at 20%.
Also, partners will make room for professional and managed IT services in their future business mix, anticipating the most increase over three years. Every category of services – from product life-cycle services to packaged services – is likely to grow. Partners indicate a 74% increase in professional services.
Often the focus of this show is where to point your business. It can often be essential to identify where not to point it. The metaverse continues to look like a giant distraction, and while I’d encourage providers with specific use cases to plow forward, it won’t be a thing for the majority. TD Synnex’s data says as much – yes, you want to continue to expand your offerings, but not into areas that customers don’t need.
This is looking a lot like a big dud. No FOMO here – you’re not missing out.