And in something tactical, small, yet so practical, the USB Implementers Forum, which is the body that manages the USB standard, is doing away with SuperSpeed USB Branding and is working to simplify the branding for USB further.
This means that USB 3.2 Gen 2 will now be called USB 10Gbps, USB 3.2 Gen 2×2 will be USB 20Gbps, and USB4 will be USB 40Gbps. USB4 Version 2.0 will presumably be rebranded as USB 80Gbps.
A brand adjustment that makes more sense. I, like many, have a pile of unlabeled and confusing USB cables. Here’s a more precise branding that’s also practical. It names the cables based on what they deliver. Smart.
And a marketing lesson. Clarity matters.
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