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Marketing Automation, Digital Marketing, and E-Commerce with Michelle Nedelec

✤ Welcome to “The Business of Tech”

International bestselling author, Michelle Nedelec is an expert in Entrepreneurialism and the founder of Awareness Strategies. She’s run her own series of companies for over 22 years and for over 15 years has been helping Sales reps, Entrepreneurs, and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build a million-dollar business, but she does it time and time again. Michelle particularly loves to talk about Marketing Automation, Systems Integration, and support both on and off of the stage. She teaches the key components of scaling a business: Strategy, Systems, Support, and State of Mind so you know how to continually elevate all four components to build a healthy thriving business. For the past 6 years, she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For You IT automation. She also happens to have a great sense of humor and a love for stilettos.

⏰ Story Duration:
00:00 How does what you do pertain to IT services?
00:54 What’s your take on e-Commerce in IT services?
02:30 How would you address the objection?
04:17 What does a good B2B engagement look like?
05:30 What’s the difference between marketing and business automation?
06:52 How do you do that?
08:25 What are the minimum requirements for a digital marketing strategy?
09:57 What’s a moderate level of requirements?
12:48 When putting together automation systems, what direction do you give?
16:10 How can referrals relate to automation?
18:16 How would you build a basic store for existing customers?

I work to bring a new perspective to IT services. I regularly upload videos about the IT Services and MSP market.
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