TechAisle, with some PC market data, shows SMBs worldwide are likely to purchase 104.5 million PCs in 2022, a growth of 3.4 percent from 2021. The North American and Western Europe SMB PC shipment growth rates will likely be below 3 percent.
Why do we care?
I’ve linked to the research, and the very smart Anurag Agrawal notes QUOTE “There may not be a similar heady double-digit PC growth rate in 2022, but indications are that the SMB PC market will continue to grow. “
He is not wrong… 3.4% is growth. It’s just not significant. I have a longer piece coming out this Friday discussing the market size, so this data point seemed important. It’s not enough growth to drive growth in services while still being revenue to leverage as a foundational opportunity.