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Adobe’s push against deepfakes

Adobe announced version 1.0 of their standard for digital content provenance last week – the ability to capture how a photo or video was captured and document any follow on edits.    This was done in conjunction with Microsoft, Arm, Intel TruePic, and the BBC.

Adobe plans to release the code it used via open source so that others can include authentication data in their apps.

Why do we care?

With the rise of deepfake technology, a standard for validating digital data is important. And this happened fast.   Adobe wants this to go mainstream too – thus the release to open source.     This is a key milestone.