Twitter’s move to work from anywhere, combined with a requirement to add more people of color to final job candidate slates, has resulted in significant gains in hiring Black and Latinx employees.
Quoting Bloomberg, The share of Black workers among the U.S. workforce jumped to 9.4% in 2021 from 6.9% a year earlier, and Latinx workers to 8% of employees from 5.5%, the company said Wednesday. Twitter didn’t disclose how many workers the improvement represents or the current size of the U.S. workforce. In the third quarter, the company had 7,100 workers globally.
Twitter in 2020 promised that women would make up half the workforce, and under-represented groups would be 25% of the U.S. workforce by 2025. Women were 44.7% of the global workforce in 2021
Executive pay is now determined in part by how they meet those diversity goals.
Why do we care?
It’s that last statement. In the theme of financial incentives, Twitter has made course corrections by incentivizing leadership. Measure and create incentives, and action is taken.