Some big thinking to go into the weekend – Microsoft is dominant in the productivity software market. 200 million Office 365 users, with Google at 6 million in Google Workspace and 7 million using Workplace from Meta (aka Facebook).
So I’m directing to a piece in Protocol on how Meta and Google are eyeing front line workers – getting roles like factory workers and cashiers in their platforms. Think extending products like Slack and Teams to workers besides those in headquarters, with an eye for mobile first. Of course, Meta has integrated Workplace with Teams too.
There could be 3 billion front line workers out there. That’s the market.
Take a minute and think about your service offering if it extended out to more people. More users. Not every industry, of course, but technology enabling those additional users brings benefits to the business and makes customer engagements a lot bigger. Win win.
Several this week have been ones I am considering rather than have a definitive thought on. This is one of those. So, homework – ponder this one. Consider how deploying tech out to those non-knowledge workers within organizations would look like, particularly with a mobile first approach. And let me know what you come up with.