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Microsoft’s carrot and stick on upgrades

Microsoft has released some data from YouGov which is designed to push device upgrades.     66% of workers with company-owned laptops or tablets are still using the same device they had when the COVID-19 lockdowns started last March.   More than a third (35%) of employees who received new devices since the onset of COVID-19 reported a resulting increase in their productivity. Meanwhile, most employees have “made do” with the same device while working remotely,” Microsoft said in a statement

That seems to couple with their end to OneDrive updates for Windows 7 and Windows 8, which will end March 1st, 2022.  

Why do we care?

Very tactical – but the two are linked.   Microsoft wants everyone to upgrade… and they offer a carrot of the enticement of more productivity.. and a stick of discontinuing productivity products.