Consumer spending in mobile apps hit a record $64.9 billion during the first half of 2021, according to preliminary data from app store intelligence firm Sensor Tower. This figure represents a 24.8% increase in spending seen across both the App Store and Google Play, compared with the year-ago period. From the first half of 2019 to the first half of 2020, consumer spending on mobile apps grew 28.4% from $40.5 billion to $52 billion, for comparison — slower than the 24.8% seen in the current period.
Just four in 10 IT decision-makers trust their business counterparts to make informed technology buying decisions, according to a survey from Spiceworks Ziff Davis (SWZD) released June 15. The firm surveyed 300 IT and 200 business decision makers.
IT decision-makers are part of 88% of cloud purchases, according to the report. On average, six to eight key stakeholders are involved in making cloud purchasing decisions.
Following a 7% year-over-year contraction in 2020, server spending will make a comeback in 2021 and grow by 3%, according to a Forrester report released Friday. The firm projects server spend growth will hold steady in 2022.
Spending on licensed software for on-premises deployments will also recover from the cutbacks or delays of 2020. Forrester projects license fees will grow 1% this year, but will see a 1% decline in 2022.
The on-premise bounceback aligns with Forrester predictions on U.S. tech budgets. Tech spending is set to grow by 7.4% in 2021 and 6.7% in 2022, up from the previous forecast of 6% in 2021 and 6.5% in 2022.
Why do we care?
E-commerce spending in app is up, showing the continued change in the digital marketplace. IT decision makers don’t trust their business counterparts… who are increasingly empowered without them. Delayed projects in 2020 will get their bump into 2021, but I predict that leveling will continue the descent going on.
And we care because that’s the landscape to deliver services in.