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Windows 11: What IT services companies need to know

So, Microsoft announced Windows 11, due to release for free this holiday.  Here’s your highlights.

Why do we care?

Any major OS upgrade is news, and valuable for IT services companies.   Sure, I’m dismissive of infrastructure…. Because I don’t view it alone as the driving force of a growing IT services practice.  That doesn’t mean it’s to be ignored.

You really do wish Microsoft would admit that the branding exercise here is to juice PC sales numbers.    Making it a feature upgrade – which this rather sounds like – it’s nearly as exciting as a major upgrade.   The marketing is going to drive sales.  

So, go take advantage.  Just know it’s a sugar high…. And that doesn’t take away from that sweet taste.