Several new surveys out to dive into.
How is recurring revenue holding up? In a survey by Channel Futures, About one in eight (12%) of respondents said their recurring revenue increased more than 20% in the first quarter — an encouraging nudge upward. About 27% said recurring revenue was up by at least 11%. In terms of cloud, cloud-related sales in the first quarter compared to the first quarter of 2020, 31% of respondents said sales were up at least 10%. More than one in four (28%) reported no change, which indicates they are holding steady.
Meanwhile, new TechAisle data. Techaisle’s most recent Small business (1-99), midmarket (100-999), and upper midmarket (1000-5000) survey looked at collaboration as a discrete category and found that it is the second-most prominent solution area and IT priority, behind the cloud. Collaboration is a top IT priority for 96% of SMBs. Our data shows that 72% of SMBs consider collaboration contributes to topline revenue growth which is an outcome of business agility. 58% of SMB employees expect to continue to work from home post-pandemic.
But… maybe not. Horses for Sources has two polls to contrast. When we interviewed leadership from 400 Global 2000 enterprises at the end of last year only 37% saw them returning to an in-office environment. Our very latest HFS Pulse study, covering 800 Global 2000 enterprises, clearly shows a marked shift towards sending staff back to the office, with a 60% ratio of staff expected to be office-based over the next year:
And, while we’re contrasting, new research from Indeed. Entry level tech professionals – those with less than 24 months experience – are looking for remote work. Between 2020 and 2021, searches for remote work among that demographic tripled from 3.5% to 10.5%. Data from Pearl Meyer cited by Indeed found that 80% of businesses felt pandemic-driven work from home policies were successful, 40% reported productivity increases and 33% plan to keep U.S.-based workers remote after the pandemic ends.
Why do we care?
Story time… providers are saying revenues are up, which makes sense as the economy opens up too.
I wanted to put the SMB versus Global 2000 enterprises data in contrast. SMBs will take advantage of the work from home more than big companies… and it could well be as simple as the bigger companies have larger real estate footprints to handle. Or more legacy managers who can’t take advantage of nimbleness.
I still firmly believe the remote work genie cannot be put back in the bottle. New employees want it. Employees in general want it. Those big companies… their employees may be expected to be back in the office, but will they stick around when that gets imposed?
Why you care is to take advantage of this – adapt your offerings to help your customers take advantage of these trends, and make sure you’re building your own organization too. Helping companies tap into the distributed workforce, which involves so much more than just the technology, is where the need is.