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Digital vs Traditional Marketing: Bill Durrant, author of Digital Stone Age

An interview with Bill Durrant, author of Digital Stone Age, about the tension between digital and traditional marketing.

00:00 What’s your background?
02:15 So, tell me about the Digital Stone Age. It’s about… doing both digital and traditional marketing?
04:03 How do you differentiate brand versus lead generation?
05:08 How do you mix the digital and traditional?
08:47 How do you measure your spend?
12:13 Do those who do one or the other leave money on the table?
15:25 Where should someone start with their first marketing dollar?

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