New data from analyst firm eMarketer shows that in-store mobile payments usage grew 29% last year in the US. The youngest consumers lead the way, and millennials account for around four in 10 mobile wallet users. The pandemic also pushed retailers – no touch payments for retailers had increased for 69%, and 67% now accept some form of contactless payment.
Why do we care?
Small quick data point – and showing of the change in buying behaviors. Don’t hold onto the past and miss out on the changes.