An interview with Kevin Urrutia, an Entreprenuer with a tech background, selling services. Not IT services, but home services. What can we learn from the parallels in that space?
00:00 What’s your background?
03:59 Tell us about your services business
07:15 How do you build trust with online sales?
09:42 If word of mouth is a need, how do you adjust for this?
11:22 How do you measure your spend?
13:40 Is everything about your sales online?
15:18 What do you say to those who say you can’t measure marketing?
16:36 Where should someone start with their first marketing dollar?
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